From the tiny region of Champagne, France, over 260 million bottles of Sparkling Wine are sold annually. Due largely to high demand, limited terroir and multi million Dollar marketing budgets, Champagne has been positioned as a luxury item, commanding premium price tags.
“The price one pays for Champagne is not justified by taste alone, but by the occasion and experience”.
This fundamental observation presents a blank canvas for creative marketers to capitalise on. One of the few regions in the world that has successfully managed to reproduce and evolve this traditional method of double fermented Sparkling Wine successfully, is South Africa. With 350 years of wine growing experience, South Africa produces some of the world’s finest wines.
Another highly sought after luxury item ‘grown’ from the soils of South Africa, are diamonds. Diamant Classique’s creative marketers have recognised the fundamentals of these two dynamic luxury items, merged them together and created this unique gift. Diamonds are inserted into each bottle, packages in award winning splendour and presented to the world at a price comparative to that of high end Champagne.
Diamant Classique is assured to heighten the experience of any occasion.